LIFT-UP PROGRAMME POLICY

Effective date: 28 July 2026
Last updated: 28 July 2026
Version: 1.0

1. Introduction

The Hustlefella Lift-Up Programme (“Lift-Up”, the “Programme”) is a discretionary support initiative operated by Hustlefella.

The Programme is intended to assist selected service providers who demonstrate genuine potential, commitment and need, but who may not presently be able to afford access to Hustlefella PRO.

Selected participants may receive temporary sponsored access to Hustlefella PRO, together with reasonable profile guidance and support intended to help them improve their visibility and presentation on the Hustlefella platform.

Lift-Up is not a loan, grant, prize, employment opportunity, investment, charity entitlement or guarantee of work. Participation does not create any expectation of leads, clients, earnings, business growth or continued sponsorship.

By applying for, accepting or participating in Lift-Up, an applicant or participant agrees to this Policy, Hustlefella’s general Terms and Conditions, Privacy Policy, Community Guidelines and any other platform rules that apply from time to time.

Where there is an inconsistency between this Policy and Hustlefella’s general Terms and Conditions, this Policy will govern matters specifically relating to Lift-Up. The general Terms and Conditions will continue to govern use of the Hustlefella platform.

2. Definitions

For this Policy:

“Applicant” means a person or business applying directly for Lift-Up or completing an application following a nomination.

“Hustlefella”, “we”, “us” or “our” means Hustlefella and the person or legal entity operating the Hustlefella platform.

“Nominee” means a person or business nominated for possible participation in Lift-Up.

“Nominator” means a person submitting a nomination with the nominee’s knowledge and consent.

“Participant” means an applicant formally selected by Hustlefella and whose Sponsored PRO access has been activated.

“Profile Quality Review” means Hustlefella’s review of a participant’s listing for completeness, accuracy, presentation, appropriateness and compliance with platform standards.

“Sponsored PRO” means temporary, complimentary access to specified features ordinarily associated with Hustlefella’s PRO plan.

“Programme Term” means the sponsorship period stated in the participant’s acceptance notice, ordinarily six consecutive months.

“Provider” means an independent person or business advertising or offering services through Hustlefella.

3. Nature of the Programme

3.1 Lift-Up is operated voluntarily and at Hustlefella’s discretion, subject to available resources, platform capacity and operational priorities.

3.2 There is no application fee, nomination fee or participation fee for Lift-Up.

3.3 No person is required to make a purchase, subscribe to a paid Hustlefella plan or provide payment card details in order to apply.

3.4 Lift-Up is not a competition or random prize draw. Participants are selected after consideration of relevant applications, Programme objectives, available capacity and Hustlefella’s assessment of suitability.

3.5 Submission of an application or nomination does not create a contract, entitlement, reserved place, waiting-list priority or obligation on Hustlefella to provide support.

3.6 Hustlefella may limit:

  • the number of applications accepted;

  • the number of participants selected;

  • the service categories or geographic areas prioritised;

  • the times during which applications are open; and

  • the frequency with which selections are made.

3.7 Hustlefella is not required to fill any stated number of Programme places.

4. Eligibility

An applicant must ordinarily:

4.1 be at least 18 years old and legally capable of entering into an agreement;

4.2 offer a lawful service that is permitted on Hustlefella;

4.3 have, or be willing to create, a Hustlefella provider profile;

4.4 have a genuine intention to provide services professionally and responsibly;

4.5 demonstrate a reasonable need for sponsored access;

4.6 be willing to complete the Profile Quality Review and make reasonable improvements requested by Hustlefella;

4.7 provide complete, accurate and honest application information;

4.8 hold any licences, registrations, qualifications, permissions, certifications or insurance legally required for the services offered;

4.9 comply with applicable laws, industry rules and Hustlefella’s platform policies; and

4.10 not be subject to an unresolved suspension, ban or serious misconduct investigation on Hustlefella.

Hustlefella may consider applications from individuals, sole proprietors, informal businesses, registered businesses and community-based service providers, provided that they satisfy the relevant requirements.

Active paid PRO subscribers are not ordinarily eligible for concurrent Sponsored PRO access unless Hustlefella approves an exception.

Eligibility does not guarantee selection.

5. Applications

5.1 Applicants must use the official Lift-Up application method specified by Hustlefella.

5.2 Hustlefella may request information reasonably necessary to assess:

  • eligibility;

  • financial or practical need;

  • the nature and legitimacy of the applicant’s services;

  • readiness to participate;

  • profile quality;

  • likely benefit from the Programme;

  • commitment to the Programme;

  • compliance and safety risks; and

  • possible duplication, fraud or abuse.

5.3 Applicants should provide only information that is relevant to the application.

5.4 Applicants are not required to provide unnecessary intimate, medical, religious, political or similarly sensitive personal information.

5.5 Where evidence is requested, applicants may redact account numbers, identification numbers, medical details and other unrelated information unless that information is reasonably necessary for verification.

5.6 Hustlefella may request reasonable supporting information, clarification, identification, references, registrations or evidence before or after making a selection.

5.7 Hustlefella may reject an incomplete application or allow the applicant an opportunity to correct it.

5.8 Applications submitted by automated systems, false identities or unauthorised representatives may be rejected.

5.9 Unless Hustlefella expressly states otherwise, unsuccessful applicants may apply again during a future application period.

6. Nominations

6.1 Self-applications and third-party nominations may be permitted.

6.2 A person may only nominate someone who:

  • knows about the nomination;

  • has agreed to be nominated; and

  • has agreed that their contact information may be provided to Hustlefella.

6.3 Nominators must not disclose detailed financial, medical, family or other sensitive personal information about a nominee.

6.4 A nomination should contain only enough information to explain why the nominee may be suitable for consideration.

6.5 A nomination does not constitute an application. The nominee must personally confirm their interest, consent to the processing of their information and complete any required application or verification process.

6.6 Hustlefella may contact a nominee to confirm consent. If consent is not obtained, the nomination will not proceed.

6.7 Nominators may not:

  • promise that a nominee will be selected;

  • collect money on Hustlefella’s behalf;

  • impersonate Hustlefella;

  • submit information they know to be false;

  • pressure a nominee to participate; or

  • represent themselves as authorised Programme agents.

6.8 Hustlefella will not ordinarily disclose the nominee’s application outcome or personal circumstances to the nominator without the nominee’s permission.

6.9 A nominator must disclose any material personal, family, employment or financial relationship with the nominee where that relationship could reasonably create a conflict of interest.

7. Selection Process

7.1 Selection is discretionary and will depend on the Programme’s objectives, the strength of the application and available resources.

7.2 Hustlefella may consider factors including:

  • demonstrated financial or practical need;

  • the applicant’s commitment and responsiveness;

  • completeness and potential of the provider profile;

  • the lawfulness and viability of the services offered;

  • customer demand for the relevant service;

  • geographic and service-category representation;

  • previous use of Hustlefella;

  • willingness to follow reasonable guidance;

  • conduct and platform compliance;

  • likely benefit from Sponsored PRO;

  • Programme capacity; and

  • any material safety, fraud or reputational risk.

7.3 Hustlefella may prioritise applicants who appear likely to make meaningful use of the support.

7.4 Hustlefella will not unfairly discriminate against an applicant on a prohibited ground.

7.5 A lawful, clearly disclosed targeted Lift-Up initiative may focus on a particular community, region, provider group or category where this supports a legitimate Programme objective.

7.6 Hustlefella may use internal scoring, screening or administrative tools to assist its assessment. Such tools do not create an automatic entitlement to selection.

7.7 Hustlefella may place an application on hold while requesting verification or clarification.

7.8 Selection decisions are final. However, an applicant may request reconsideration where they reasonably believe that:

  • Hustlefella relied on materially incorrect information;

  • the wrong application was assessed;

  • an administrative error occurred; or

  • relevant information supplied before the deadline was overlooked.

7.9 A reconsideration request is not an appeal against Hustlefella’s judgment and does not guarantee a different outcome.

7.10 Hustlefella is not required to provide applicants with confidential internal scoring, comparative applicant information, legally privileged information, security processes or information relating to another person.

8. Acceptance and Activation

8.1 A selected applicant will receive an acceptance notice explaining the principal sponsorship details.

8.2 Selection remains conditional until the applicant:

  • accepts the offer by the stated deadline;

  • agrees to this Policy and the applicable platform terms;

  • completes any outstanding verification;

  • provides any required consent;

  • creates or updates the relevant Hustlefella account; and

  • completes any initial profile requirements.

8.3 Failure to accept or complete the requirements by the stated deadline may result in the offer lapsing.

8.4 Sponsored PRO begins on the activation date recorded by Hustlefella, not necessarily the date on which the application was submitted or approved.

8.5 Hustlefella may delay activation where technical, verification, compliance or profile issues remain outstanding.

8.6 Sponsored access may not be backdated unless Hustlefella expressly agrees in writing.

9. Sponsored PRO Benefit

9.1 Unless otherwise stated in the acceptance notice, a selected participant will receive an initial six consecutive months of Sponsored PRO. An indefinite complimentary PRO membership may be granted at Hustlefella’s sole discretion.

9.2 Sponsored PRO may include access to selected features associated with Hustlefella’s PRO plan at the time of activation.

9.3 Platform features may be improved, replaced, limited or discontinued over time. Sponsored PRO does not guarantee that every feature available at the start of the Programme will remain unchanged.

9.4 Sponsored PRO:

  • is provided without charge;

  • has no cash value;

  • cannot be sold, exchanged, refunded or transferred;

  • may not be assigned to another person, account, listing or business;

  • may not be combined with another sponsorship unless approved;

  • does not entitle the participant to a cash payment;

  • does not represent credit held on the participant’s account; and

  • cannot be converted into an extension or alternative service as of right.

9.5 Participants remain responsible for their own internet access, devices, advertising costs, business expenses, licences, insurance, taxes and costs of providing services.

9.6 Temporary service interruptions, maintenance or minor technical issues do not automatically extend the Programme Term.

9.7 Hustlefella may, at its discretion, grant an extension where a material platform-wide issue substantially prevented use of Sponsored PRO.

10. No Automatic Billing or Renewal

10.1 No subscription fee will automatically become payable merely because the Sponsored PRO period ends.

10.2 Lift-Up participants will not be automatically enrolled into a paid subscription at the end of the Programme Term.

10.3 Hustlefella will not debit a participant for continued PRO access unless the participant separately and expressly chooses a paid subscription and completes the applicable checkout or authorisation process.

10.4 At the end of the Programme Term, the participant’s account will ordinarily:

  • revert to the Hustlefella Growth or other applicable free plan;

  • lose access to PRO-only features; or

  • continue on a paid plan separately selected by the participant.

10.5 Any subsequent paid subscription will be governed by the pricing, features and subscription terms applicable when that subscription is purchased.

10.6 Participation in Lift-Up does not guarantee any future discount, legacy price or preferential subscription rate.

11. Participant Responsibilities

Throughout the Programme, participants must:

11.1 provide and maintain accurate account, profile and contact information;

11.2 present their services honestly and without misleading claims;

11.3 use only photographs, logos, descriptions and other content they have permission to use;

11.4 respond reasonably and professionally to Hustlefella communications;

11.5 complete the Profile Quality Review and agreed profile improvements within the communicated timeframe;

11.6 keep service categories, locations, availability, pricing information and credentials reasonably current;

11.7 treat prospective clients and other platform users lawfully and respectfully;

11.8 provide services with reasonable care, skill, honesty and professionalism;

11.9 comply with applicable consumer, privacy, safety, employment, tax and industry laws;

11.10 safeguard their account credentials;

11.11 promptly inform Hustlefella of suspected unauthorised account access;

11.12 disclose any material change affecting their eligibility or ability to participate;

11.13 participate in reasonable midpoint and final Programme reviews;

11.14 refrain from manipulating reviews, leads, rankings, profile scoring or platform systems;

11.15 refrain from harassing, discriminating against, deceiving or exploiting users;

11.16 refrain from using Hustlefella to offer prohibited, unsafe, fraudulent or unlawful services; and

11.17 comply with reasonable Programme instructions that are consistent with this Policy.

A participant may not allow another provider to use or benefit from the Sponsored PRO account without Hustlefella’s written approval.

12. Profile Guidance and Profile Quality Review

12.1 Sponsored PRO is intended to support providers who are willing to present themselves professionally.

12.2 Participants must cooperate with Hustlefella’s Profile Quality Review.

12.3 Hustlefella may recommend or require reasonable improvements relating to:

  • profile completeness;

  • service descriptions;

  • photographs;

  • contact details;

  • category selection;

  • location information;

  • spelling and readability;

  • misleading claims;

  • prohibited content;

  • required legal disclosures;

  • licences or credentials; and

  • compliance with platform standards.

12.4 Hustlefella may provide general guidance, suggestions, examples or technical assistance but does not assume responsibility for operating the participant’s business.

12.5 The participant remains responsible for checking and approving all information published in their profile.

12.6 Hustlefella does not warrant that its profile guidance will produce leads, improve rankings, generate income or achieve any particular result.

12.7 Material failure to complete required profile improvements after reasonable notice may result in delayed activation, suspension or termination of Sponsored PRO.

13. Midpoint and Final Reviews

13.1 Hustlefella may conduct a midpoint review and a final review.

13.2 Reviews may consider:

  • profile maintenance;

  • platform activity;

  • responsiveness;

  • conduct;

  • use of PRO features;

  • compliance with Programme requirements;

  • participant feedback;

  • complaints or safety concerns; and

  • any outcomes the participant voluntarily reports.

13.3 Participants may be asked to complete a short questionnaire, update their profile or attend a reasonable online or telephone discussion.

13.4 Review participation helps Hustlefella evaluate and improve Lift-Up but does not guarantee extended or future sponsorship.

13.5 Failure to participate after reasonable reminders may result in the sponsorship being reconsidered.

13.6 Hustlefella may use anonymised or aggregated Programme information for internal analysis, reporting and Programme improvement.

14. No Guarantee of Work, Leads or Results

14.1 Hustlefella provides an online platform and visibility tools. It does not guarantee:

  • enquiries;

  • leads;

  • bookings;

  • contracts;

  • sales;

  • employment;

  • income;

  • search ranking;

  • customer conversion;

  • favourable reviews;

  • business growth; or

  • any particular commercial result.

14.2 The number and quality of opportunities may be affected by demand, location, category, competition, seasonality, profile quality, pricing, customer preferences and factors outside Hustlefella’s control.

14.3 Sponsored PRO does not guarantee preferential treatment over paying providers or other platform users except for the specific features included in the sponsored plan.

14.4 Hustlefella does not guarantee that a participant will recover business expenses or become able to afford a paid subscription.

14.5 Participants must make their own business decisions and should not incur expenditure solely in reliance on anticipated results from Lift-Up.

15. Independent Provider Status

15.1 Participants remain independent service providers.

15.2 Nothing in Lift-Up creates:

  • an employment relationship;

  • a partnership;

  • a joint venture;

  • an agency;

  • a franchise;

  • a fiduciary relationship;

  • a representative relationship; or

  • authority for the participant to bind Hustlefella.

15.3 A participant may not represent that they are employed by, owned by, certified by or officially endorsed by Hustlefella.

15.4 Any agreement for services is entered into directly between the provider and the client.

15.5 Unless Hustlefella expressly agrees otherwise in writing, Hustlefella is not a party to the provider-client agreement and is not responsible for:

  • quotations;

  • pricing;

  • deposits;

  • payments;

  • refunds;

  • cancellations;

  • scheduling;

  • delivery;

  • workmanship;

  • warranties;

  • client conduct;

  • provider conduct; or

  • disputes arising from the services.

15.6 Participants are responsible for their own tax, insurance, labour, licensing, contractual and business obligations.

16. Vetting and Verification

16.1 Hustlefella may carry out reasonable verification but is not obliged to conduct comprehensive background checks on every applicant or participant.

16.2 A profile, badge, selection or participation in Lift-Up does not constitute a guarantee of:

  • identity;

  • qualifications;

  • licensing;

  • financial stability;

  • safety;

  • reliability;

  • character;

  • service quality; or

  • suitability for a particular client.

16.3 Clients remain responsible for making their own enquiries before appointing a provider.

16.4 Participants must not describe Lift-Up selection as formal accreditation, certification or approval of their professional competence.

16.5 Hustlefella may request updated verification where there is a reasonable concern regarding identity, legitimacy, safety or compliance.

17. Confidentiality and Dignity

17.1 Hustlefella recognises that applicants may provide information about difficult financial or personal circumstances.

17.2 Hustlefella will not ordinarily publish or publicly disclose an applicant’s hardship, financial position or reasons for receiving support.

17.3 A participant’s public provider profile will remain visible in accordance with their Hustlefella plan and profile settings. This does not mean that their application information will be made public.

17.4 Hustlefella may disclose application information where reasonably necessary:

  • to administer the Programme;

  • to verify information;

  • to obtain professional advice;

  • to investigate fraud, abuse or safety concerns;

  • to comply with law or a lawful request;

  • to protect Hustlefella, participants, clients or the public; or

  • with the applicant’s consent.

17.5 Selection will not be conditional upon publicly describing personal hardship, supplying a testimonial or participating in promotional content.

17.6 Any public success story, photograph, interview or testimonial will require separate permission.

17.7 A participant may withdraw permission for future use of optional promotional content. Withdrawal will not ordinarily require Hustlefella to recall or destroy material lawfully published before the withdrawal, but Hustlefella will consider reasonable removal requests.

18. Personal Information and Privacy

18.1 Hustlefella will process personal information in accordance with its Privacy Policy and applicable South African privacy law.

18.2 Information processed for Lift-Up may include:

  • names and contact details;

  • account and profile information;

  • business and service information;

  • application and nomination responses;

  • verification information;

  • Programme communications;

  • review and participation information;

  • complaints and compliance information; and

  • limited supporting evidence where reasonably necessary.

18.3 Hustlefella may process this information to:

  • receive and assess applications;

  • confirm nominee consent;

  • verify eligibility and identity;

  • select participants;

  • administer Sponsored PRO;

  • communicate with applicants and participants;

  • conduct reviews;

  • prevent fraud and duplicate applications;

  • maintain platform safety;

  • manage complaints and disputes;

  • comply with legal obligations; and

  • improve Lift-Up.

18.4 Hustlefella will take reasonable measures to limit collection to information relevant to these purposes.

18.5 Personal information may be shared with authorised personnel, contractors, hosting or technology providers, professional advisers, verification providers and authorities where reasonably necessary and lawfully permitted.

18.6 Hustlefella does not sell Lift-Up application information.

18.7 Unsuccessful application information may ordinarily be retained for up to 12 months after the decision, unless:

  • the applicant consents to longer retention for future opportunities;

  • a complaint, dispute or investigation remains open; or

  • longer retention is required or permitted by law.

18.8 Successful participant records may ordinarily be retained for the Programme Term and for up to five years afterward for administration, contractual records, fraud prevention, legal compliance and dispute management, unless a different period is required by law.

18.9 Nomination information may be deleted or restricted where the nominee does not confirm consent within a reasonable period.

18.10 Applicants and participants may, subject to applicable law:

  • request access to their personal information;

  • request correction of inaccurate information;

  • object to certain processing;

  • request deletion where appropriate; and

  • submit a privacy complaint to Hustlefella or the Information Regulator.

18.11 Hustlefella will take reasonable technical and organisational measures to safeguard application information, but no online system can be guaranteed to be completely secure.

18.12 Where Hustlefella becomes aware of a personal-information security compromise, it will take the steps required by applicable law.

19. Communications

19.1 Applicants and participants agree to receive communications reasonably necessary to administer Lift-Up.

19.2 Administrative Programme communications may include:

  • application confirmations;

  • requests for information;

  • selection outcomes;

  • onboarding instructions;

  • review reminders;

  • compliance notices;

  • sponsorship-expiry notices; and

  • important Programme changes.

19.3 Administrative communications are not optional while an application or sponsorship remains active.

19.4 Marketing communications unrelated to administering Lift-Up will be managed separately in accordance with applicable consent and opt-out requirements.

19.5 Applicants and participants are responsible for maintaining a working email address and checking relevant spam or junk folders.

19.6 Hustlefella is not responsible for missed communications caused by inaccurate contact details, mailbox settings, service-provider failures or failure to check messages.

20. Publicity, Badges and Programme References

20.1 Hustlefella may issue a Lift-Up or Sponsored PRO indicator, badge or account designation.

20.2 Any such badge remains Hustlefella’s property and may be used only in the form and manner authorised by Hustlefella.

20.3 A badge indicates participation in the Programme. It does not guarantee competence, trustworthiness, results or endorsement.

20.4 Participants may refer factually to their participation but may not:

  • imply that Hustlefella guarantees their services;

  • alter the badge;

  • use Hustlefella’s branding outside authorised purposes;

  • make false claims about the Programme; or

  • continue using the badge after permission expires or is withdrawn.

20.5 Hustlefella may remove or alter Programme badges at any time where reasonably necessary.

21. Withdrawal by a Participant

21.1 A participant may withdraw from Lift-Up at any time by notifying Hustlefella through an official contact channel.

21.2 Withdrawal will ordinarily result in Sponsored PRO ending and the account reverting to the applicable free plan.

21.3 Unused sponsored time has no cash, refund or transfer value.

21.4 A participant who withdraws may later purchase a paid subscription under the standard terms then applicable.

21.5 Withdrawal does not affect obligations, liabilities or disputes that arose before withdrawal.

21.6 Hustlefella may ask the participant to provide optional feedback, but the participant is not required to disclose private reasons for withdrawing.

22. Suspension or Termination

22.1 Hustlefella may delay, suspend or terminate participation where reasonably necessary, including where a participant:

  • provided materially false or misleading information;

  • concealed information materially affecting eligibility;

  • submitted forged or altered documents;

  • created duplicate identities or accounts to obtain multiple benefits;

  • fails to complete required onboarding or profile improvements;

  • remains materially inactive without explanation;

  • repeatedly fails to respond to Programme communications;

  • misuses Hustlefella features;

  • manipulates reviews, leads, rankings or platform systems;

  • infringes intellectual property;

  • breaches this Policy or other platform terms;

  • engages in unlawful, abusive, discriminatory, unsafe or fraudulent conduct;

  • receives serious or repeated substantiated complaints;

  • fails to maintain a required licence or authorisation;

  • threatens or harasses Hustlefella personnel or users;

  • creates a material legal, security, safety or reputational risk;

  • attempts to sell, transfer or monetise the sponsorship; or

  • no longer satisfies material eligibility requirements.

22.2 Hustlefella may suspend access immediately while investigating a serious safety, fraud, legal or security concern.

22.3 Where appropriate, Hustlefella may notify the participant of the concern and provide a reasonable opportunity to respond or correct the issue.

22.4 Immediate termination may occur where the conduct is serious, unlawful, fraudulent or presents a material risk.

22.5 On termination:

  • Sponsored PRO may end immediately;

  • PRO-only features may be removed;

  • the account may revert to a free plan or be suspended under the general platform terms;

  • the participant will not be entitled to payment for unused sponsorship;

  • Programme badges may be withdrawn; and

  • Hustlefella may take further action permitted by law or its platform terms.

22.6 Hustlefella may restore access where a suspension resulted from an administrative error or the concern is satisfactorily resolved.

23. Fraud and Programme Abuse

23.1 Hustlefella may investigate suspected fraud or abuse.

23.2 Prohibited conduct includes:

  • identity misrepresentation;

  • fabricated hardship;

  • false qualifications or business information;

  • duplicate applications intended to bypass limits;

  • collusive nominations;

  • automated mass applications;

  • bribery or attempted bribery;

  • offering money or benefits in exchange for selection;

  • unauthorised sale or transfer of sponsored access;

  • impersonating Programme personnel;

  • fake reviews or enquiries; and

  • misuse of applicant or client information.

23.3 Hustlefella may reject, suspend or terminate any affected application or sponsorship and may preserve relevant records for investigation.

23.4 Hustlefella may report suspected criminal or unlawful conduct to relevant authorities.

23.5 A mistaken allocation does not create an entitlement to retain Sponsored PRO where the recipient was not eligible or the benefit was allocated to the wrong account.

24. Complaints About Participants

24.1 Hustlefella may receive and investigate complaints concerning a participant.

24.2 Hustlefella may request information from the participant, complainant or other relevant persons.

24.3 Hustlefella is not a court, arbitrator, professional regulator or law-enforcement authority and is not required to determine every private dispute between a provider and client.

24.4 Hustlefella may nevertheless take platform action where reasonably necessary to protect users, enforce its terms or manage risk.

24.5 Platform action may be taken on the balance of available information and need not depend on a criminal conviction or court judgment.

24.6 Hustlefella may refer a complainant to the provider, an industry regulator, consumer body, insurer, law-enforcement authority or court where appropriate.

24.7 Hustlefella may decline to disclose confidential information about its investigation or enforcement action.

25. Intellectual Property

25.1 Participants retain ownership of original content they lawfully create, subject to the licences granted under Hustlefella’s general Terms and Conditions.

25.2 Participants warrant that content uploaded to Hustlefella:

  • belongs to them;

  • is licensed for their use; or

  • may otherwise lawfully be published.

25.3 Participants indemnify Hustlefella against third-party claims arising from content they did not have permission to use, subject to applicable law.

25.4 Hustlefella retains all rights in its platform, branding, Programme name, badges, templates, systems, designs and guidance materials.

25.5 Participation does not grant ownership of or unrestricted rights to Hustlefella intellectual property.

26. Limitation of Liability

26.1 Nothing in this Policy excludes or limits liability that cannot lawfully be excluded or limited.

26.2 Hustlefella does not exclude liability for its own gross negligence, wilful misconduct, fraud or any other liability that applicable law does not permit it to exclude.

26.3 Subject to clause 26.1 and 26.2, Hustlefella will not be liable for indirect, incidental, special or consequential loss arising from Lift-Up, including:

  • loss of profit;

  • loss of revenue;

  • loss of anticipated business;

  • loss of opportunity;

  • reputational loss;

  • loss of data not caused by Hustlefella’s failure to take legally required measures; or

  • costs incurred in anticipation of leads or business.

26.4 Hustlefella is not responsible for loss caused by:

  • a participant’s business decisions;

  • conduct of a client or third party;

  • inaccurate information supplied by an applicant;

  • unauthorised account access caused by a participant’s failure to secure credentials;

  • internet, hosting, payment, email or third-party service failures outside Hustlefella’s reasonable control;

  • regulatory or legal changes;

  • force majeure events; or

  • suspension or termination properly carried out under this Policy.

26.5 Where Hustlefella is legally liable in relation to the complimentary Programme benefit, Hustlefella’s liability will, to the extent permitted by law, be limited to direct and proven loss reasonably foreseeable from the relevant breach.

26.6 Where appropriate, Hustlefella’s first remedy may be to restore access, correct an administrative error or extend the unused sponsored period.

26.7 No provision of this Policy is intended to waive an applicant’s or participant’s non-excludable statutory rights.

27. Participant Indemnity

To the extent permitted by law, a participant indemnifies and holds Hustlefella harmless against third-party claims, losses, penalties, costs and reasonable legal expenses arising from:

  • services supplied or promised by the participant;

  • injury, damage or loss caused by the participant;

  • unlawful, negligent, fraudulent or misleading conduct;

  • breach of a provider-client agreement;

  • infringement of intellectual property;

  • breach of privacy or confidentiality obligations;

  • failure to hold required licences, registrations or insurance;

  • employment or contractor claims involving persons engaged by the participant;

  • taxes or statutory obligations of the participant;

  • content uploaded by the participant; or

  • material breach of this Policy or Hustlefella’s platform terms.

This indemnity does not apply to the extent that the claim was directly caused by Hustlefella’s own gross negligence, wilful misconduct or unlawful conduct.

28. Programme Availability and Changes

28.1 Hustlefella may open, pause, limit, restructure or discontinue Lift-Up where reasonably necessary.

28.2 Reasons may include:

  • insufficient resources;

  • changes in platform features;

  • legal or regulatory requirements;

  • security concerns;

  • fraud or widespread abuse;

  • technical limitations;

  • changes in business operations;

  • force majeure; or

  • a decision to replace Lift-Up with another support initiative.

28.3 Hustlefella may amend this Policy from time to time.

28.4 Material changes affecting active participants will be communicated through the website, account or registered contact details where reasonably practicable.

28.5 Changes will ordinarily operate prospectively. However, Hustlefella may apply an immediate change where necessary to comply with law, prevent abuse, protect users or address a serious security or safety concern.

28.6 Continued participation after a notified amendment takes effect constitutes acceptance of the amended Policy, subject to applicable law.

28.7 A participant who does not accept a material amendment may withdraw from the Programme before the amendment takes effect.

28.8 No applicant has a vested right to future availability or continuation of Lift-Up.

29. Force Majeure

Hustlefella will not be responsible for delay, interruption or inability to operate Lift-Up resulting from circumstances beyond its reasonable control, including natural disasters, severe weather, fire, epidemic, civil unrest, labour disruption, governmental action, legal restrictions, infrastructure failure, cyberattack, hosting failure, widespread internet outage or failure of essential third-party services.

Hustlefella will take reasonable steps to restore Programme operations where practicable but does not guarantee that lost access can always be restored or extended.

30. Conflicts of Interest

30.1 Applicants, nominators, participants and persons involved in Programme administration must disclose any material conflict of interest.

30.2 A conflict may include a close family, financial, employment or business relationship with:

  • a Hustlefella owner or employee;

  • a Programme decision-maker;

  • a contractor involved in selection; or

  • another applicant where coordinated applications are submitted.

30.3 A disclosed relationship does not automatically disqualify an applicant.

30.4 Hustlefella may require an affected decision-maker to recuse themselves or may apply additional verification.

30.5 Failure to disclose a material conflict may result in rejection or termination.

31. Complaints and Disputes

31.1 An applicant or participant should first submit a complaint through Hustlefella’s published contact channel.

31.2 The complaint should include:

  • the complainant’s name and account details;

  • a clear description of the issue;

  • relevant dates;

  • supporting information; and

  • the outcome requested.

31.3 Hustlefella will aim to acknowledge complaints within five business days, although this is a service target and not a guaranteed deadline.

31.4 Hustlefella may request further information and will attempt to resolve the matter within a reasonable period.

31.5 Before starting formal legal proceedings, the parties should attempt in good faith to resolve the dispute through direct discussion or appropriate mediation, unless urgent relief is required.

31.6 Nothing in this clause prevents a person from approaching a regulator, ombud, consumer body or court where they are legally entitled to do so.

32. Governing Law

This Policy and participation in Lift-Up are governed by the laws of the Republic of South Africa.

Any dispute not resolved informally may be referred to a court or tribunal with lawful jurisdiction.

Nothing in this Policy restricts a consumer’s right to approach any regulator, ombud, tribunal or court available under applicable law.

33. Severability

If any provision of this Policy is found to be unlawful, invalid or unenforceable:

  • that provision will be interpreted as narrowly as reasonably possible to make it enforceable;

  • if it cannot be made enforceable, it will be severed; and

  • the remaining provisions will continue to apply.

34. No Waiver

A failure or delay by Hustlefella to enforce a provision does not waive its right to enforce that provision later.

Any waiver must be recorded in writing and applies only to the particular circumstances for which it was granted.

35. Entire Programme Understanding

This Policy, the participant’s acceptance notice and Hustlefella’s applicable platform terms constitute the agreement relating to Lift-Up.

Statements made in advertising, community discussions, social-media posts or informal communications do not alter the Programme terms unless Hustlefella expressly confirms the change in writing.

No applicant or participant may rely on an unauthorised promise made by a third party.

36. Contacting Hustlefella

Questions, privacy requests, complaints, withdrawal notices and Programme communications should be submitted through the official contact details published on the Hustlefella website.

Applicants should not send passwords, complete bank-card information or unnecessary sensitive personal information by email or community message.

IMPORTANT SUMMARY

By accepting Lift-Up, the participant specifically acknowledges that:

  • Sponsored PRO is ordinarily provided for six months;

  • there is no automatic paid renewal;

  • no card will be charged unless the participant separately purchases a subscription;

  • the sponsorship has no cash or transfer value;

  • participation does not guarantee leads, clients, work, income or growth;

  • the participant remains an independent provider;

  • Hustlefella is not a party to contracts between providers and clients;

  • profile guidance does not constitute business, legal, tax or financial advice;

  • the participant must complete the Profile Quality Review and Programme reviews;

  • false information, misconduct or Programme abuse may result in termination;

  • private hardship information will not ordinarily be publicly disclosed;

  • public testimonials and hardship stories require separate permission; and

  • Hustlefella may reasonably change, pause or discontinue the Programme subject to this Policy and applicable law.

ACCEPTANCE

By selecting the Lift-Up acceptance checkbox, electronically accepting an offer or using Sponsored PRO, the participant confirms that they:

  1. have read and understood this Policy;

  2. meet the eligibility requirements;

  3. have provided truthful and complete information;

  4. agree to comply with this Policy and Hustlefella’s platform terms;

  5. understand that Lift-Up does not guarantee work or income; and

  6. expressly accept the provisions concerning suspension, termination, independent provider status, liability and indemnity, subject to applicable law.

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